AGENT PLATFORM

This is marketing without limits

The no-code agent platform for enterprising marketing teams. Build and orchestrate AI agents that help you do the impossible.

Trusted by marketing teams at Diligent, The Royal Mint, Road Scholar and Robinson Club

Real results, not roadmap promises

What marketing teams see when agents take on the grunt work.

25%

Increase in personalized campaigns

More tailored campaigns shipped, without adding headcount.

5x

Faster compliance checks

Accuracy and brand compliance verified before a human ever reviews it.

3-5 hrs

Saved per week on reporting

Insights arrive ready to use, so the week starts with decisions, not spreadsheets.

Great minds don't do admin

AI Agents close the gap from your great idea to live experience. Less grunt work, more impact.

Personalized content creation at scale

Create without the ceiling

Agents tailor content for every audience, right down to the individual. So no one gets a generic experience.

Continuous compliance and quality

Checked without the check-ins

Agents ensure every piece of content stays accurate, compliant, and visible. So your team creates with confidence, not crossed fingers.

Insights when you need them

Connect the data dots

Agents turn complex data into clear, ready-to-use insights. You skip the busywork and get straight to the decision.

Got gaps? Virtual Teammates are on it.

The extra headcount your team needed, ready to work from day one. Virtual Teammates are collaborative do-ers: they keep work moving, triage proactively, and know your brand from the start.

SEO & AI Search Analyst

Visibility, proactively

Helps you optimize your SEO and AI search visibility, proactively.

Marketing Analyst

Ask it anything

Full view of conversion insights without the GA4 login.

Personalization Strategist

Opportunities, staged for you

Finds opportunities and stages personalization campaigns for you.

CRO Manager

End-to-end experimentation

Plans, runs, and reports on every experiment. All of it.

Chief of Staff

One step ahead

Keeps execs briefed, prioritized, and one step ahead.

Everything you need to bring your AI strategy to life

Not a chatbot. Not a template library. A purpose-built system for enterprise marketing teams.

Virtual Teammates

The headcount you never had budget for

Hire from a directory of AI teammates: collaborative and proactive team members that know your brand and continuously learn how you work.

Agent orchestration

No code required

Use 50+ out-of-the-box agents purpose-built for marketing and digital use cases, or build your own. Drag and drop agents into multi-step workflows and set triggers so they run autonomously.

Knowledge integration

Context that compounds

Give your agents skills, brand guidelines, and compliance rules to work from. Memory builds over time, so the platform gets smarter the more your team uses it.

Quality evaluation

Scored against your standards

Define what good looks like across tone, accuracy, and completeness. Every output gets scored before it goes anywhere near a human reviewer.

Human-in-the-loop

You stay in control

Agents do the work, you stay in control. Review, edit, and approve outputs before anything goes live.

Stack-wide connectors

Works with what you've got

Connect to Salesforce, Conductor, Google Analytics, and more through pre-built integrations and MCP connectors. Your existing tools become inputs agents can act on.

So how does agent orchestration actually work?

Kick off autonomous workflows through chat, schedules, events, or your existing systems. No context switching required.

1. Create your agent

Pre-built or your own

Deploy pre-built agents. Or build your own, no code required.

2. Equip your agent

Give it the power to act

Use tools that give your agents the power to act, create, and build.

3. Bring it all together

Autonomous by design

Drag and drop agents into a workflow. Schedule triggers so agents can work autonomously.

Trust us on this

Governance built in, not bolted on. You stay in control at every step.

Your data stays yours

Never trains external models

Your data is never used to train external models. Full stop.

Guardrails and full audit trail

Every action logged

Every agent runs within your guardrails, and every action is fully logged for review.

Real-time reliability framework

Self-recovering, escalates when needed

A reliability framework monitors every run, self-recovering where possible and escalating when needed.

Stories of success

Teams already doing more with the same headcount.

Tens of thousands $$ saved

Diligent

Cutting cost out of content production without cutting quality.

50% conversion lift

The Royal Mint

Experimentation and personalization working together at scale.

30% increase in conversions

Road Scholar, Mark Fagiano, Senior e-Commerce Director

A faster path from insight to live experience.

EUR 4M+ in revenue from two tests

Robinson Club, Michael Richter, Manager of CRO and UX

Two experiments, one very good quarter.

Questions you might have

Everything marketing and IT usually ask before getting started.

What is Optimizely Agent Platform?

It is a no-code agent orchestration platform for enterprise marketing teams. You deploy pre-built agents or build your own, then drag and drop them into multi-step workflows that run autonomously against your brand guidelines and your data.

How does it integrate with the tools I already use?

Agents sit on top of your existing stack. Pre-built integrations and MCP connectors link systems such as Salesforce, Conductor, and Google Analytics, so your current tools become inputs your agents can act on. No rewiring, no swapping tools.

What kind of tasks can Optimizely's agents help me with?

Personalized content creation, compliance and quality checks, and reporting are the most common starting points. Beyond that, you can build agents for any workflow your team runs today, including the ones nobody has had time to tackle yet.

Is my data safe when I use Optimizely Agent Platform?

Yes. Governance is built in, not bolted on. Your data never trains external models, every agent runs within your guardrails, and every action is fully logged. A real-time reliability framework monitors every run, self-recovering where possible and escalating when needed.

How are Optimizely's AI agents different from other AI assistants?

This is not a chatbot or a template library. Agents are autonomous, brand-aware, and embedded in your workflows, with quality evaluation scoring every output against your standards before a human ever reviews it.

Do I need to be a technical user to get started?

No. If you can brief a campaign, you can build an agent. Marketers build agents and workflows start to finish, with no code and no dev tickets.

Ready to do marketing without limits?